Publicity
Front of the House Publicity Service Menu
Publicity packages are developed based on the customer’s needs and the industry scope of the Publicity campaigned. Please use these guidelines as a menu of services that can be mixed and matched to you needs:
PR
Whatever is meant by it and whatever you feel it means, we can provide it, from a simple, one-off press announcement to a full-blown media communications and/or public relations campaign with press releases, articles, events, product placements, interviews, newsletters and the like.
We take care of everything for you: Research, copywriting, approvals, media lists, printing, photography, packaging and postage, email dissemination, organization, etc. Plus, we will liaise with editors and reporters to secure the highest consideration for your publicity message. Nothing leaves our hands without your prior approval and, where necessary, the approval of other parties connected with the story.
Publicity: Publicity Creation to Local, Regional, National and International Press via all media types included, Print, TV, Radio and all promotional outlets.
-
Design for company logos, advertising, literature, exhibitions, and point of sale, direct mail, websites, packaging and all other publicity items.
-
Copywriting for all of the above plus press releases, media alerts, video scripting, conferences, seminars and anything else that requires an imaginative turn of phrase to represent your brand and product.
-
Origination for all of the above, including photography, illustration, animation, filming, etc. to ensure the highest quality of the finished item.
-
Management of entire campaigns, specialist areas or one-off exercises, including media planning, print buying, photographic direction and other areas where expert, professional input is essential.
-
Administration of everything so that you don’t have to pick up the pieces.
Press Releases: Please note that we target a publicity release to most if not all publicity campaigns. Press releases are our way of keeping our clients in front of the media for maximum interest and exposure. Please see our Media Lists to get a wider scope of our Media Relations.
Press Kits: We believe that once any media is generated either in-house promotions and event or general publicity, an on going press kit and/or media kit should be developed. Our Media Kits are fundamental and emergent and can be in digital, video and print formats. As your successes grow so does your Media kit. Media kit consists of an updated biography and a current media photo as well as a fact sheet and digital reel as necessary. Personalized media kits are generated for each client according to brand and market reach.
Image Management: As a publicity it is our professional goal to manage and improve the media and consumer image of our clients. This image management can include public appearances, interviews, direct consumer contact, visual impressions and all media and broadcast images. This also includes all written and verbal image representations. This includes individual brand and Associated Brand Press and Media Alerts; including promotional marketing and Press Kits as needed. This includes any and all written, digital and video press releases and Media Alerts and in any Medium needed to support the creation of a given publicity campaign be it Individual Brand or Associated Brand related.
Market Positioning: We handle the positioning of the client in their market by handling the marketing goals and creating manageable publicity efforts based on that marketing goal. In the case of individual clients each marketing objective is given a media research treatment to develop publicity goals and plan campaigns for implementation. As publicists we are entitled to manage and keep all media, print and broadcast clippings are part of your complete publicity profile.
Entertainment Marketing: Event and tours and seminar sponsorship is one of the best ways to get extra mileage out of your publicity and advertising dollars, and we have a variety of projects to which you can attach your company’s brand. Included among the events that carry sponsorships are festival events, concerts, international tours, specialty events and more. Each of these opportunities can be packaged to meet your specific needs and goals, with added value. Together with our marketing and management departments we will tailor the sponsor campaigns to fit your every need. Please see our specific list of upcoming proposed projects for specific details and available dates.
Brand & Product Endorsements: What better way to revive and re-launch or expand your product or brand than recruiting an A-List celebrities and recording artist or professional athletes to bring your brand notoriety. We assist getting you and your brand endorsements from a-list celebrities.
You can trust our staff to develop effective communication plans that can assist in heightening your organization’s effectiveness.